Manipulatory discourse of digital platforms and the objective and subjective effects in the employment relationship

Abstract

The last decades were marked by great technological advances that provided the population with new forms of communication, information, production and organization. The establishment of this "technological globalization" significantly modified the way services are provided, even enabling the emergence of new models, such as working on digital platforms. These new platforms use the internet to connect consumers with service providers under the discourse that they are mere intermediaries, propagating the idea of ​​a free deregulated market, mainly from a labor perspective. And, for their goals to be accepted by society, they use a manipulative discourse that preaches sharing economy, freedom of schedules, autonomy and high wages that, in theory, in "traditional" jobs, would not be possible. Thus, under the auspices of such rhetoric, the service is provided without the voluntary recognition of an employment relationship between the parties, which is why the service provider is not protected by Labor Law and the platform owners escape all social responsibility that it is imposed on them. Given this context, this study seeks to analyze the types of manipulative discourse on digital platforms and their effects on this form of working relationship, both in the subjective aspect and in the objective of the work.